bpTT inTouch

Mobile Application, iOS, Android


AboutThe Client

BPTT is a pioneer in the BP global group with a distinct Trinidad & Tobago identity.

Our aspiration calls on us to deliver extraordinary business performance while positively impacting lives in Trinidad &Tobago.

You can Access bpTT’s social media, website, publications and more right from the palm of your hand. Stay InTouch with bpTT!


About this project

Agency: Work Done at IOM Caribbean/Abovegroup

Development Partner: Mzines Digital

Mobile Application Technology: Apple iOS 6.0+ / Android 4.0+


  • Fully Functional Application on iOS 6.0+
  • Fully Functional Application on Android 4.0+
  • Applications consists of a Digital Magazine, Social Media Links, Youtube Videos
  • Digital Magazine features¬†Bookmarks, Jumps to specific pages, Table of Contents, Landscape and Portrait viewing
  • Integration of Google Analytics into Application Downloads as well as Specific Page Analytics

Project Involvement:

  • Information Architecture
  • Content Audit
  • Mobile Development
  • Analytics and Reports

The British Petroleum Company of Trinidad and Tobago (bpTT) decided to take the leap into the mobile universe with the introduction of the bpTT inTouch app

This app contained their bpTT Magazine which when read on mobiles, functions just as a normal paper magazine. There is a Table of Contents, Bookmarking capability, Internal Linking and even Page Flips and Sounds

We partnered with Mzines Digital to produce both an iOS and Android Application which also featured links to the company’s YouTube account as well as other Social Media

Google Analytics was also implemented to track from Page views to Downloads to Bounce Rates